How is social media changing the structure of information?
Well, in my view, it does change a lot. The changes of structure information really has an impact in my country the same as in United States of America but in U.S, the changes happened are greater as compared to our country. It changes on how people receive information and in a way it changes the way people seek for information. How information is delivered is the biggest changes that occur in this country. Newspaper publisher (companies) are the most affected because people start to shift their preferance in ways of seeking information. The virtual world in the internet offers many new ways for people to seek information with more effective, lower time frame and with lower cost. Online newspaper are available from many trusted website, blogging, twitter and facebook become a new medium for having an instant news, extra information of what public want to know and alternative information or news that are not available from daily newspaper copies at home.
People have lower dependency on printed newspaper and it really affects very much of this industry. Structure of information becomes faster, easily accessible, instant, and unlimited. It changes a lot of how people received and delivered the information and with such transformational, newspaper publishers should be more aggressive and more creative in catering this demand.
What effects do these changes have on political institution?
It brings not a slight changes towards political institution because with this new trend, political institution must become more creative and not only able to depend to traditional media (newspaper, television, radio) but to be reacheable anywhere people are. Most of them are now more accesible with the information from social media as they spend a lot more time on the internet. Political insttitution should realize this opportunity because with an effective campaign strategies, good timing and some taste of luck, politician figure can boost their popularity and makes people to know them much closer. It needs courage, creativity, and strong determination to be able delivering news. Best example to illustrate this idea is the success of Obama Presidential Campaign that makes him a new president of United States.
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